Global's Trouble Shooter - New News Old News Better News
Watched my first local news cast, in long while, last Thursday night.( April 1) Sad and true, I don't watch much TV anymore. Like the Edmonontian Generation, hardly ever watch the news.
By the time 6 o'clock comes, I pretty much know the issues. Researched what I need to know, on the net. Use the hour better at the pool, at Grant MacEwan University.
Now, the however, last Thursday's, April 1, Global TVs Trouble Shooter report got my attention. Titled Landscaping Nightmare, it's a report of a landscaping project gone bad. It's an example of how local television fails and could succeed.
Watch it .
This is old news style production, present the story. Gee, that's too bad. Buyer beware, We're done .
Instead of it being the end of a report. Lets resolve the issue. Perhaps like this. Global News, decided to do something about this. We contacted the Landscaping class, at Nait. The students have agreed to take on the restoration as a class project. Donate their time and labor. Our sponsor, Salisbury Green House has agreed to over see the students. Make sure the design will work. Get the project finished. We are going to document the effort and keep you informed on the progress, here on the News at Six at GlobalEdmonton.com on our FaceBook Page and Twitter.
Collaboration, relationship building, facilitation, news as a service, imagine that. Add value to a sponsorship. Ah yes, solve a problem. Create a reputation for problem solving. Collaborate with viewers, sources, and contributors, all the same folks by the way.
Time to re-brand the Trouble Shooter. Position local news as a community service. Create solutions, not trouble shoot issues. No CRTC save local news regulation required. Good likelihood of attracting more participating eye balls and sponsors too.
What do you think?
