Don't know Rob Daum personally, can relate to how he feels. At best abandoned, at worst angry, and somewhere in the middle, a little panicked to regenerate cash flow.  

Local sports media respect him. His coaching record is good. If the metric is last season's record, then all the coaches in the organization should be replaced.  His loyalty to the programs he's worked in is unquestioned. 

Bad things happen to good people too. Why?  Why have the Oilers mishandled another personnel issue? Is their some merit in what Sheldon Souray said a while back  Roundly dismissed then as disgruntled player comments, perhaps now there's some legitimacy to his claims. Actions suggest there's some legitimacy to Souray's claims.

Communication is not a strong suit in the organization. Skillful communication, internally and externally is an art, a manifestation of leadership. It's not the message that matters so much. Talk after all is easy. It is what you do and how it is done. There's a 'correct' way to 'fire' or not "re-hire" in this case.  It's a process which is sorely inept in all of business practice. I thought this was a good read on the topic.

Leadership inspires, creates allegiance  motivates. It is compassionate. Not in the modern sense. In the latin sense "with passion", understanding and empathy. Like a skilled power forward Leadership is a big need for the local hockey side .